Mike Del Rosso is a content marketer, writer, analyst and consultant, with more than a decade of professional experience working within digital media.

As the Digital Content Director at Inkhouse Strategic Communications, Mr. Del Rosso led content marketing initiatives that mapped clients' business and web goals back to strategic programs that delivered high-performance content, analytics and results. His philosophy begins and ends with the data, building live dashboards that indicate in real time how close a client is to achieving their web goals. These custom visualizations also isolate key trends for strategic mid-campaign pivots and deliver clear and concise ROI to the client.

He is the first digital manager for GCP Applied Technologies, a recent spin-off of W.R. Grace. Before returning to the corporate world, Del Rosso worked as an independent consultant for such high-profile clients as Dana-Farber Cancer Institute, F1 Racing and Time Warner Cable.

Del Rosso has reported for the Boston Herald, worked under the webmaster of Patriots.com, the official website of the New England Patriots. He was Web Marketing Specialist at Explorica Educational Travel. The three years before that, Del Rosso was Senior Web Content Writer at Perkins School for the Blind, in Watertown, Mass.

At Perkins, Del Rosso contributed regularly to Perkins’ e-magazine Perkins Perspectives (perkins.org/perspectives), submitting anywhere from five to 10 stories for each issue. He was also the go-to for any and all updates to the website, Perkins.org.

He headed all of Perkins' social media efforts, growing their Facebook constituency (facebook.com/officialperkins) from 1,200 fans, in March 2011, to more than 11,500 today. And he expanded the entire organization onto Twitter, @perkins_daily.

Del Rosso has a master’s in print and multimedia journalism from Emerson College, in Boston, Mass. (May 2009).

Expertise: Google Analytics (including GA4), WordPress development, Website copywriting, Data and Analytics reporting, SEMRush, CRM management and automation, Drupal, LAMP stack, HTML, CSS, social media, SEO, Microsoft Excel, PhotoShopMike Del Rosso